Small Business Center
Wilson Community College
P.O. Box 4305
Wilson, NC 27893-0305
Attention: Small Business Center
For more information on these courses, call the Small Business Center at: (252) 246-1209 or (252) 246-1232 or visit us on the web at www.wilsoncc.edu, drop down on “Academic Programs”, click on Continuing Education and then Small Business Center. Preregistration is required by deadlines specified for each seminar.
As small business owners or prospective owners, you will learn how to set up major Social Media platforms and use them correctly. You will determine what is appropriate for your business, which platforms to use first, in the future, and which not to use for your business. Learn to set up accounts; populate base accounts; establish a content distribution system, including photos, graphics and video; and maximize keywords and online directories.
Thursday • August 21 • 6:00- 9:00 p.m. • Room G-240
Section Number: 22690 • Last Day to Register: August 20
(Part I is highly recommended before attempting Part II)
Small business owners and prospective owners will increase their use of major Social Media platforms and online directories as this class presents the fundamentals of Facebook, Google Plus, LinkedIn, You Tube, Google Maps, and other online directories. Proper use of directories vital for mobile marketing will be covered in depth such as claiming free listings, correcting existing errors in directories, enhancing your presence with text and photos at no cost. Learn to target specific areas to implement a successful social media marketing campaign for your business.
Thursday • August 28 • 6:00 - 9:00 p.m. • The Nash Room / BDC
Section Number: 22694 • Last Day to Register: August 27
Starting your own business may seem like an overwhelming task, but it really is not so hard if you take it step by step. This workshop is an in-depth walk-through on the mechanics of developing a business concept, feasibility, licensing, and the written plan, plus financial projections by line item. This is a must for those starting their own business.
Monday • August 25 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22601 • Last Day to Register: August 22
Tuesday • December 2 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22616 • Last Day to Register: December 1
Learn what bankers and other lenders, vendors, and leaseholders look for in a successful business plan. Use these simple steps to compile your business plan, detail your start-up costs, fully understand your competition, and be prepared to seek financial assistance and/or terms with your vendors.
Monday • September 8 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22603 • Last Day to Register: September 5
Small business owners who are seeking to start or expand a small business and who would like to consider alternative financing will learn how to access credit and capital through the NC Rural Economic Development Center. You will review the six basic principles many lenders use to make credit decisions and provide an overview of the resources available in North Carolina for small businesses. The seminar will cover the Rural Center’s Microenterprise Loan Program and provide details about its lending criteria and application process, and how you might qualify even if you have no credit history.
Thursday • September 11 • 6:00 - 8:30 p.m. • Room G-240
Section Number: 22701 • Last Day to Register: September 10
Three NC State agencies will cover the basic requirements to help business owners in NC understand the laws and obligations necessary to be a compliant small business. The Department of Revenue will cover the basics of tax compliance including tax withholding and sales & use taxes. The Secretary of State will cover registration of business entities and an overview of raising capital through security offerings. The Industrial Commission will cover Worker’s Compensation laws and the types of businesses required to carry it.
Tuesday • September 16 • 6:00 - 8:00 p.m. • Room G-240
Section Number: 22604 • Last Day to Register: September 15
Do you ever wonder how you can successfully market your small business without spending a fortune? With the power of technology, you now have more FREE marketing options than ever before. Today’s consumers are interested in developing relationships with those whom they do business. Once you understand these free marketing techniques, your small business can change drastically.
Tuesday • September 23 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22722 • Last Day to Register: September 22
Small Business Owners, learn how to use the U.S. Post Office Every Door Direct Mail (EDDM) service to grow your business now with efficient and affordable direct mail priced below or near the cost of mailing a standard letter and targeting customers by local postal routes to maximize your advertising dollars. You will see how easy it is to select a campaign message, select your routes, know your costs up front, and prepare EDDM mailings yourself or with the assistance of mailing house vendors, all without incurring any costs for mailing lists or permits. Don’t miss this opportunity to learn about direct mail and how it can help you “Grow Your Business”!
Tuesday • September 30 • 6:00 - 7:00 p.m. • Room G-240
Section Number: 22724 • Last Day to Register: September 29
Learn the basics of writing grant proposals for non-profit organizations. Understand the grant writing process, marketing your proposal to government agencies and foundations, as well as other tips for success. Most non-profits are small businesses and need the basics.
Monday • October 6 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22605 • Last Day to Register: October 3
Are federal taxes confusing to you? This seminar will discuss federal tax reporting, employer and employee taxes, and resources available through the IRS. Information is for a start-up as well as an existing business. Early registration required.
Monday • October 13 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22608 • Last Day to Register: October 10
Small business owners and entrepreneurs will hear from a panel of experts from local government agencies including zoning, permits, licensing, and property tax as well as other professionals in the insurance, bookkeeping, and legal professions who will share beneficial information that new business start-ups need to grasp. An “Ask the Experts” question and answer session will be a part of the presentation time.
Monday • October 20 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22725 • Last Day to Register: October 17
Learn the step-by-step process to start a non-profit business the right way, before you get started.
Monday • October 27 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22611 • Last Day to Register: October 24
Are you still trying to determine which record keeping method or software is best for you? In this workshop you will understand the different accounting methods and
become familiar with financial terms that are currently confusing. You will be given a basic introduction to bookkeeping and discuss the different software now available.
Monday • November 3 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22612 • Last Day to Register: October 31
Most non-profits are small businesses with very few employees. Will your non-profit accept donations and volunteers? Will contributions to your organization be deductible? How do you set up the organization? Come to this seminar for answers.
Monday • November 10 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22614 • Last Day to Register: November 7
Small business owners who are ready to become eBay store owners will learn how to start, brand, and optimize their eBay store website. You will understand how to effectively market your store with email newsletters, traffic reports, and the mark- down manager sales tool. Learn how to use the “Quick Store Tune-up” feature and “Manage My Store” page to customize your eBay store, plus learn tips for search engine optimization (SEO) that will bring internet shoppers via Google, Yahoo, and Bing search engines! Recommended prerequisite: Basics of Selling on eBay, and Growing your Small Business on eBay, Beyond Basics.
Tuesday • November 11 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22726 • Last Day to Register: November 10
How do you attract financing for your start-up or existing small business? What do bankers and investors look for when considering your loan request? Obtaining a loan is one of the most important sales presentations you will ever make. Developing a successful loan package will increase your chances of getting a response.
Tuesday • November 18 • 6:00 - 9:00 p.m. • Room G-240
Section Number: 22650 • Last Day to Register: November 17