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Small Business Center
Wilson Community College
P.O. Box 4305
Wilson, NC 27893-0305
Attention: Small Business Center
For more information on these courses, call the Small Business Center at: (252) 246-1209 or (252) 246-1232 or visit us on the web at www.wilsoncc.edu, drop down on “Academic Programs”, click on Continuing Education and then Small Business Center. Preregistration is required by deadlines specified for each seminar.
Climb to the top of Google search results with text ads on Google.com and Google Maps. Be found by your small business’s prospective customers using paid online advertising with Google AdWords Express. Let Google find your list of keywords to trigger ads to your website or Google+ Page. Set up a successful, efficient, and targeted marketing campaign using both Google Pay Per Click and Google AdWords Express. Learn to use this in-house within your budget. Seminar is ideal for new or experienced small business owners who need to increase sales potential rapidly.
Tuesday • August 16 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Martin Brossman • Event Number: 580-2016-46 • Register by 3:00 p.m. Aug. 16
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.
Thursday • August 18 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Melissa Evans • Event Number: 580-2016-47 • Register by 3:00 p.m. Aug. 18
Are you still trying to determine which record keeping method or software is best for you? In this workshop, you will understand the different accounting methods and become familiar with financial terms that can be confusing. You will be given a basic introduction to bookkeeping and discuss the different software now available for your small business.
Tuesday • August 23 • 6:00- 9:00 p.m. • Room E-101
Instructor: Jess McLamb • Event Number: 580-2016-48 • Register by 3:00 p.m. Aug. 23
Learn the basics of writing grant proposals for your nonprofit organization. Understand the grant writing process, marketing your proposal to government agencies and foundations, as well as other tips for success.
Thursday • August 25 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Sam Gore • Event Number: 580-2016-49 • Register by 3:00 p.m. August 25
How to Register as a Certified Minority Owned or
What does it mean to be a "certified" minority or woman owned small business? What is required to receive this designation, and how will it help you grow your business? Learn about the various government and private entities that provide certifications and have programs to support Minority/Women/Disadvantage Business Enterprise Certifications. Discover how to use these certification programs to boost your small business.
Tuesday • August 30 • 6:00 - 8:00 p.m. • Room E-101
Instructor: The Women’s Business Center of NC
Event Number: 580-2016-50 • Register by 3:00 p.m. August 30
A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.
Thursday • September 1 • 6:00- 9:00 p.m. • Room E-101
Instructor: Melissa Evans • Event Number: 580-2016-51 • Register by 3:00 p.m. Sept. 1
There is a tremendous interest coming from our communities of wanting to know how to form a nonprofit business. Careful consideration should be given to this quest, and much attention needs to be given to the proper steps. In this seminar attendees will learn the basics of what a nonprofit is, issues to consider before starting a nonprofit, key steps in forming a non-profit, which forms and documents need to be filed, and more. If you are considering starting a nonprofit business, please plan to attend this very informative seminar.
Thursday • September 8 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Sam Gore • Event Number: 580-2016-52 • Register by 3:00 p.m. Sept. 8
Upon completion of one counseling session with the college’s SBC Director and eight (8) of the following seminars within three (3) consecutive semesters, a Nonprofit Academy Certificate will be issued.
Pick up your tracking form in one of the seminars.
How to Start a Nonprofit Business
How to Write a Small Business Plan
How to do the 501(c) 3 Thing
QuickBooks Hands-on Training for the Small Business Owner
Basics of Bookkeeping or Record Keeping and Taxes
NC Taxes for Your Small Business
Federal Taxes for Your Small Business
Fundraising for Your Nonprofit
Grant Writing for Nonprofits
Business owners who are seeking to start or expand their small business and who would like to consider alternative financing will learn how to access credit and capital through the NC Rural Economic Development Center. You will review the six basic principles many lenders use to make credit decisions and provide an overview of the resources available in North Carolina for small businesses. The seminar will cover the Rural Center’s Microenterprise Loan Program and provide details about its lending criteria and application process, and how you might qualify even if you have no credit history.
Tuesday • September 13 • 6:00 - 9:00 p.m. • Room E-101
Instructor: NC Rural Economic Development Center • Event Number: 580-2016-53
Register by 3:00 p.m. September 13
Bylaws are essential to your operation as a Nonprofit. Come learn what should be included in your bylaws to be properly set up and avoid common pitfalls that could undermine your business longevity. Roles and duties of directors and officers, distribution of grant monies, meeting procedures, electing directors, and more will be covered.
Tuesday • September 20 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Sam Gore • Event Number: 580-2016-54 • Register by 3:00 p.m. Sept. 20
Inexpensive and Creative Ways to
Existing and potential small business owners, come learn inexpensive ways to market your businesses effectively, network and engage others, increase your visibility, connect better with your community, and leave with over 100 marketing ideas to implement.
Thursday • September 22 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Emily Ballance • Event Number: 580-2016-55 • Register by 3:00 p.m. Sept. 22
Most nonprofits are small businesses with very few employees. Will your nonprofit accept donations and have volunteers? Will contributions to your organization be deductible? How do you file for tax exempt status? Come to this seminar to walk through the IRS forms and find answers.
Tuesday • September 27 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Sam Gore • Event Number: 580-2016-56 • Register by 3:00 p.m. Sept. 27
Are you in a big hurry to start your business or make your existing business more profitable? Often business owners need more business skills. The Entrepreneur Academy will give you a good basic foundation for starting or operating a small business. To qualify for our Small Business Center Entrepreneur Academy Certificate, you must attend 8 events from those listed below along with one business counseling session with the Wilson Community College Small Business Center Director within three (3) consecutive semesters. Pick up your tracking form in one of the seminars.
How to Start a Small Business
How to Write a Small Business Plan
Basics of Bookkeeping or Record Keeping and Taxes
NC Taxes for Your Small Business
Federal Taxes for Your Small Business
Small Business Labor and Wage Issues
Quickbooks Hands on Training for the Small Business Owner
As a small business owner, intertwine your creativity with the business world whether your medium is visual, literacy, music, dance, or film. This program gives you the tools to bridge the gap between what you already know about how to find clients and produce saleable art with what you need to know to operate the business side of your studio successfully. Learn how to create a marketing plan, recognize legal and intellectual property issues affecting artists, work with galleries, agents, and other third parties, and understand the basics of financial statements and record keeping for your small business.
Thursday • September 29 • 2:00 - 5:00 p.m. • Arts Council Library - 3rd Floor
Instructor: Annette Dunlap • Event Number: 580-2016-57 • Register by 11:00 a.m. Sept. 29
As a nonprofit incorporator or CEO, learn essentials for revenue generation including 8 ways to raise up to $2500 or more in 10 days or less, what an online donor looks like, writing a donation letter that seals the deal, ongoing vs episodic funding, and more tips for better fundraising to put the funds into your nonprofit's fundraising efforts.
Tuesday • October 4 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Sam Gore • Event Number: 580-2016-58 • Register by 3:00 p.m. Oct. 4
Hosting a banquet, client meeting, fundraiser, customer appreciation day, or a tradeshow is hard work but if done correctly can yield great results for your small business or nonprofit organization. This seminar is perfect for novice business owners new to event planning, and for those needing a fresh perspective or skill enhancement. This fun interactive seminar cover How to Set Realistic Goals; Event Planning Techniques; Logistical Thinking; Planning to Be UNDER Budget; Vendor Relations and Negotiations; and How Event Details Add Value.
Thursday • October 6 • 6:00 - 9:00 p.m. • Room 126 on Nash Event Center
Instructor: Renae Simon • Event Number: 580-2016-59 • Register by 3:00 p.m. Oct. 6
If you have a very small business and lack confidence in your computer skills, good ol’ pen and paper might be the right choice for you. In this course, you’ll learn how to set up a simple, manual bookkeeping system tailored to your small business.
Tuesday • October 11 • 12:00 - 1:30 p.m. • Room E-101
Instructor: Jen Deal • Event Number: 580-2016-60 • Register by 9:00 a.m. Oct. 11
This class covers the pros and cons of cloud-based QuickBooks Online accounting software for small business owners. Try it out with a 30 day risk free trial offer, and learn how to save 50% off the cost of the subscription. Understand how to use bills, expenses, invoices, and sales receipts in QuickBooks Online. See the accounting process from beginning to end. Learn how to navigate, access reports, and how to expand the capabilities with integrated applications.
Wednesday • October 12 • 12:00 - 1:30 p.m. • Room G-232
Instructor: Jen Deal • Event Number: 580-2016-61 • Register by 9:00 a.m. Oct. 12
Are you afraid to leave the office or to turn over your small business books to a bookkeeper? Learn how you can quickly and easily keep an eye on what your bookkeeper is doing and the danger signs of fraud or theft. Develop confidence to delegate more tasks and focus more on growing your business.
Thursday • October 13 • 12:00 - 1:00 p.m. • Room E-101
Instructor: Jen Deal • Event Number: 580-2016-62 • Register by 9:00 a.m. Oct. 13
Learn how to set up and research your listings on eBay to generate sales online for your small business. This seminar includes Pay Pal instruction and eBay videos.
Tuesday • October 18 • 6:00 - 9:00 p.m. • Room G-240
Instructor: Martin Brossman • Event Number: 580-2016-63 • Register by 3:00 p.m. Oct. 18
As a business owner, are you confused about federal taxes? Employer vs Employee taxes (940 & 941), Income taxes, Estimated taxes, Self-Employment taxes, along with their due dates can be hard to keep up with. In this seminar, you will find out about federal tax reporting, employer and employee taxes, and resources available through the IRS.
Thursday • October 20 • 6:00- 9:00 p.m. • Room G-240
Instructor: Ernest Wood • Event Number: 580-2016-64 • Register by 3:00 p.m. Oct. 20
Business owners can learn the basics of using QuickBooks for their business in this hands on workshop conducted in a computer lab setting. Tracking your income and expenses is essential if you as the business owner want to keep tabs on your business performance, and make time sensitive decisions about your business operations. A bookkeeping system saves time and allows you to print financial statements with just a few clicks as well as gather all your tax information in one place for year-end tax return preparation. Class space limited to 26. Please sign up early to attend this 6 hour Saturday seminar. There will be a 1 hour break for lunch on your own. Attendees must exit the building during the lunch break.
Saturday • October 22 • 9:00 a.m.- 4:00 p.m. • Room G-113
Instructor: Jess Mclamb • Event Number: 580-2016-65 • Register by 3:00 p.m. Oct. 21
Build strong relationships, create store loyalty, and provide reasons for your holiday/seasonal customers to be your small business’s year-round customers. If you are serious about growing your business, this is a seminar that you should make time to attend.
Tuesday • October 25 • 6:15 p.m. - 8:30 p.m. • Room E-101
Instructor: NC Retail Merchants Association
Event Number: 580-2016-66 • Register by 3:00 p.m. Oct. 25
Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, and find the competition and potential customers interested in your proposed product or service.
Tuesday • November 1 • 6:00 - 8:30 p.m. • Room E-101
Instructor: Annette Dunlap • Event Number: 580-2016-67 • Register by 3:00 p.m. Nov. 1
How do you attract financing for your start-up or existing small business? What do bankers and investors look for when considering your loan request? Obtaining a loan is one of the most important sales presentations you will ever make. Developing a successful loan package will increase your chances of getting your business up and operating.
Thursday • November 3 • 6:00- 9:00 p.m. • Room E-101
Instructor: Jeff Hamilton • Event Number: 580-2016-68 • Register by 3:00 p.m. Nov. 3
Stay in touch with your business customers using Twitter, distributing valued information to them, facilitate tweet-ups, tweet-chats, and introductions. Set up your account and come gain experience in how to fully use Twitter to establish subject matter expertise, find business partners, market upcoming event, stay up-to-date on your industry, and how to participate in Tweet-Chat, and learn why you should as a small business owner.
Thursday • November 10 • 6:00 - 7:15 p.m. • Room E-101
Instructor: NC Retail Merchants Association
Event Number: 580-2016-69 • Register by 3:00 p.m. Nov. 10
As a small business owner, see how to obtain a federal employer identification number, register to submit your federal tax payments on the Electronic Federal Tax Payment System (EFTPS) and register to collect and remit withholding tax with the state of North Carolina. Federal, state and employment eligibility forms (I-9, W-4, NC-4) can be confusing for the employee and employer. Learn what forms you need to provide the employee at hiring or re-hiring and how to handle them.
Tuesday • November 15 • 12:00 - 1:30 p.m. • Room E-101
Instructor: Jen Deal • Event Number: 580-2016-70 • Register by 9:00 a.m. Nov. 15
Payroll isn’t rocket science. Small business owners will learn how to use withholding tables, where to find tax rates, and how to apply both so that you can calculate an employee’s take-home pay. Bring a calculator!
Wednesday • November 16 • 12:00 - 1:00 p.m. • Room E--101
Instructor: Jen Deal • Event Number: 580-2016-71 • Register by 9:00 a.m. Nov. 16
Business Owners will learn the basics of using Quick Books payroll, progress billing, and sales tax for their small business in this hands-on workshop conducted in a computer lab setting. Payroll processing in Quick books depends on accurate entry of withholding forms submitted by employees and requires an understanding of employer taxes. Quick Books also captures sales tax data for reporting based upon how the business owner charges the tax and allows for printing back up reports that make the process less cumbersome than manual efforts. This class is recommended for those who have had the level one class. Class space is limited. Please sign up early to attend this 4 hour Saturday seminar.
Saturday • November 19 • 9:00 a.m. - 1:00 p.m. • Room G-113
Instructor: Jess McLamb • Event Number: 580-2016-72 • Register by 3:00 p.m. Nov. 18
As an existing or potential business owner, learn about some of the types of insurance that may be needed to protect your small business adequately for the unexpected. Discussion will include the purpose of General Liability, Umbrella Policies, Business Auto, Bonding, Worker’s Compensation, Business Interruption Coverage, Inland Marine, Loss of Rents, and Property and Casualty coverage’s. Q & A will be part of the event.
Tuesday • December 6 • 6:00 - 7:30 p.m. • Room E-101
Instructor: Betty Strickland • Event Number: 580-2016-73 • Register by 3:00 p.m. Dec. 6
In this seminar, we will explore mostly “freemium” apps and online tools that enable small business owners and startups to avoid costs in establishing efficiencies for their business in areas like HR, invoicing, CRM, time management, finance management, communication, marketing, and document management. Bring your tablet, smartphone, or laptop – this hands on seminar will get you on the computer and show you WHY these tools can help you!
Thursday • December 8 • 6:00 - 9:00 p.m. • Room E-101
Instructor: Todd Lyden • Event Number: 580-2016-74 • Register by 3:00 p.m. Dec. 8
As a small business owner, learn how and when to send in the payroll taxes you collected to both the IRS and the State of North Carolina.
Tuesday • December 13 • 12:00 - 1:00 p.m. • Room E-101
Instructor: Jen Deal • Event Number: 580-2016-75 • Register by 9:00 a.m. Dec. 13
Perplexed by which forms apply to your small business? Learn what forms to use and when they should be filed. Learn the purpose of the forms, how to fill them out, and how to send them to the right place.
Thursday • December 15 • 12:00 - 1:00 p.m. • Room E-101
Instructor: Jen Deal • Event Number: 580-2016-76 • Register by 9:00 a.m. Dec. 15
Existing & Potential Small Business Owners enroll in this “free” self-paced online business learning program available now on demand, 24/7. Featuring 22 modules on key business growth topics such as Cash Flow, Effective Business Websites, Basics of Finance, Hiring Staff, Inventory Management, Marketing, Sales Forecasting, Selling on Line, Social Media Marketing, and more. This study is designed to supplement your counseling with the SBC to increase your skill sets. Available through a partnership between the NC Small Business Center Network (SBCN) and the National Association of Community College Entrepreneurship (NACCE), it provides you with a dated Certificate of Completion for each module – a great addition to your business plan or portfolio! Having an opportunity to see other successful business models can be an invaluable experience. Access: http://www.wilsoncc.edu/coned/sbc.cfm and click on view seminars, scroll to the bottom, and click register.
• Start Today - December 31 • 24/7 On Demand